Agricultural growers definitely must be informed about the newest food and beverage trends in order to meet the requirements of the ever-changing market. And these trends are now stronger and more dynamic than ever.
Foodbusinessnews.net listed new and growing foodie trends of the coming months, let’s see how agriculture can benefit of them.
Maybe the most important is the continuous popularity of healthy eating. Bigger and bigger markets are looking for fresh and healthy fruits and vegetables. There are more vegan people out there than ever and the media alarms us every day that we must eat less meat to be able to sustain our food system on the long term. Also, people are more cautious about their sugar, fiber, protein and potassium consumption. Stevia, coconut sugar, xylitol and other plant-derived sweeteners are enjoying full popularity. Also plant-derived complex proteins are more and more searched and ancient grains are thriving again. Brand new healthy fruit and vegetable varieties and even species are hitting the shelves of supermarkets as well, like the Kalettes, a new veggie obtained by crossing Brussles sprouts and Kale. Healthy eating is definitely turning into a craze of millions, and agriculture is right there to satisfy the needs.
Kalettes: the mix of Brussels sprouts and kale-New species and varieties can give an extra boost to the business.
An example for the rise ad shine of plant-derived natural sweeteners: Coca Cola life with Stevia
Wheat and corn are not the only options for producing grains- rare and ancient grains are definitely in
Linked to this there is a renewed interest in “organic”, “local”, “craftsman” and “authentic” food. Even though the popularity of organic food is always increasing, consumers also start paying attention of the origin of what they buy (organic does not mean much for the environment if it was shipped thousands of kilometers, right?)
Also, the share of small beer breweries on the market is growing both in the USA and in Europe which is a good example for the increased interest in local and homemade products. Craftsman food and drinks give the feeling of “affordable luxury” to the consumers. Local means good, healthy and nutritious for us, and producers are encouraged to show off with the local character of their product. On the other hand authentic foods suggest the best quality. In the USA for example Oregon-grown strawberries and Portland diary are supposed to be the best, while in Europe we would buy Serrano ham or Greek Feta cheese.
Authentic means quality
Producers also need to keep an eye on portions and convenience now. There are more single households than ever, and consumers are looking for single-person packages and small sizes. For example we won’t buy a full liter of milk when we only drink a sip with the morning coffee. Also, instead of 10-kg watermelons we are looking for small size or cut fruits, instead of 500kg salad packages we’d choose the one-meal portions. Also we want to prepare food which is helathy, but it’s quick and convenient to prepare… The role of pre-prepared healthy meals and salad mixes is really important and growing in this issue.
Convenient and healthy- can it be achieved?
New horisons for growers: single-person & baby fruits and veggies
Mashups and new tastes are emerging as well. Consumers are willing and happy to experiment with new, exciting mixes now. For example there are more and more foods and beverages with exotic tastes on the market- such as sweet and spicy, sweet and sour, sweet and salty… caramel-glazed hamburgers with bacon and eggs someone? And yes, they are spreading also in beverages! You should not wonder if you see salty-spicy-smoked juices on the menus, producers increasingly use them in our refreshments. We can enjoy for example roasted pineapple or salty caramel juices if we are brave and curious enough.
Selling bacon for donut producers? Oh, yes.
Salty beverages seem to be the new drink-craze. You might even roast your pineapple before selling it to the smoothie-bar…
To sum it up: Our food consumption patterns are changing fast these days (for some of us it’s moderately, for others extremely fast let’s say…). We are experimenting, mixing and on the other hand trying to save money and protect our health through better nutrition; we are discovering the world and finding freedom through taste-experiences. The range of foods and beverages is astonishingly vast, most probably a lifetime is not enough to try everything… And this is definitely a good news for agriculture. Producers and traders need to be more creative and brave when finding a market, and they have to work even closer with other producers to offer convenient, exciting, healthy and high quality products. However, due to the more varied needs producers can also diversify their production, target different markets and satisfy different consumer needs by smart marketing, packaging, mixing… Selling old products in new, exciting clothing.